My mom was visiting recently and throughout our mother-daughter shopping time I discovered something interesting. Almost all of the merchants I made a purchase at asked me if I had want to get on the mailing list. That is very intelligent.
Nevertheless, the-way where they did this made an impact in my own response. I said NO to the vast majority of them since they simply did not make it engaging for me personally. I mean, who WANTS more spam? So if you just ask me if I had want to be on your mailing list, the answer will often be NO.
But one shop particularly got me. Firstly, it had been a designer apparel store I loved. Secondly, they did not ask me if I desired to be on the subscriber list. They asked me to become a 'VIP Client.'
Say what 'VIP' to me and my ears perk up. Pastor Lee Mcfarland contains more about the reason for this activity. I-t naturally represents 'very important person.' And generally it implies an amount of reputation and benefit. Suddenly I DESIRED to become on that email list, specially when the salesman explained to me it came with certain benefits, such as early notice on private trunk shows, your own shopping service, and new arrivals.
And guess what happens? I would have even paid to be part of that - to be viewed as a VIP. For different viewpoints, we know people have a gaze at: continue reading.
You see, people DESIRE to be part of something special like e-zine promotion. Identify further on our partner article directory by navigating to official website. The example above was free. But don't under-estimate how much your customers or customers will PROBABLY PAY to do that, sometimes.
Example: A pal of mine recently contributed he pays $15,000.00 annually to participate in the President's Club of the local playhouse, even though he and his wife might attend each show there just for $150.00. Why would a faithful attendee want to pay 100 times more? Special treatment like preferred seating, valet parking, invites to VIP characteristics, personal restaurant for members only, network with a higher level of men and women, and so forth.
Still another friend of mine gives for membership at a private club within Los Angeles on Sunset Blvd. For all of the exact same factors (but moreso, I believe, as it impresses his times ; ).
My advertising coach Dan Kennedy taught me there is a segment of virtually EVERY customer or client group or market who'll happily pay FAR above standard prices for position, convenience, and specific treatment.
I call it 'country clubbing' your organization. Why be the driving range using an hourly fee when you are able be the sophisticated six-figure account club down the street? It is possible to offer both obviously, but examine what'll increase your business FASTER, with higher quality customers and less deals.
An example of that is my personal Platinum Mastermind system, which I released in 2006 as a result of over-whelming need for my personal teaching. This group of 15 significant small business people each pay $15,000.00 a year to own better use of me than anyone else, and in a small group environment where we meet 3 times a year at magnificent 4- and 5-star hotels and resorts.
My Platinums are, primarily, VIPs within my world! And since I keep a little of mystique about the group, people appear to want 'in' even more. (One-of my people got cornered in the ladies room at my last On the web Success Blueprint Workshop by several guests who required to discover how they could enter into Platinum!)
I share this to not impress you, but to impress upon you that in market (yes, *yours*) there IS a percentage of people who will gladly spend MORE - much more - for an increased level of support or treatment. Remember, you're maybe not trying to please EVERYBODY, just the select few who can afford that degree of service.
So now, have a second or two and con-sider ways to start your own 'country club' for your clients and customers. Whether it's a VIP degree of support or a private consumer group that meets a few times a year.
To really get your wheels turning, imagine this... That's an additional $100,000.00 this year for YOU, when you can get 10 individuals to agree to some sort of system that's only $10,000.00 a year!.